The power of social influence could be key to changing attitudes and behaviors around climate change, according to a new ...

"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...

In an article published in the journal Nature Reviews Psychology, researchers in Germany and the United Kingdom described the mechanisms through which social media might influence behavioral, ...

TikTok challenges have become one of the platform's defining features, turning short-form videos into global cultural moments. From dance trends and lip-syncs to social awareness campaigns, these ...

Shown is the paradigm used to monitor different behaviors in young and aged rats. The violin plot (bottom) displays sociability index scores of these groups (left) and the different frequency ...