Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

The-first-to-know innovation diffusion model was born out of the desire to support insight and innovation specialists in their quest for foresights that would inform future profit pools whilst ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As more and more enterprises continue to double down on the power of ...

We’re all pretty familiar with AI’s ability to create realistic-looking images of people that don’t exist, but here’s an unusual implementation of using that technology for a different purpose: ...