Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

As holiday retail season nears, advertisers are slowly returning to the malls. Several categories have significantly increased spending in the second half of the year, per Eye Corp., which sells ...

Recently, I watched the local TV news at noon. Most of the commercials were for ambulance chasers. Their billboards are also ubiquitous. Such advertising requires a significant cost. During my viewing ...

You've likely heard me say on the Car Pro Show that I was sick of insurance ads telling me how much money they save on ...