For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Find the latest interactive advertising bureau news from Fast company. See related business and technology articles, photos, ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

Tomato company acquires Playable Factory and strongly enters the field of advertising technology - Tomato's acquisition of ...

Connected TV (CTV) advertising has reached an inflection point. The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences. But the most ...

With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...

NEW YORK, April 16, 2026 /PRNewswire/ -- Now in its 30th year, IAB released its 2025 Internet Advertising Revenue Report, conducted by PwC, which was first issued in 1996 and continues to serve as the ...

The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...