A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, ...

The cornerstones of productivity are staying organized, mission-driven, and efficient. But, staying creative shouldn’t come at the expense of those pillars. On the contrary, creativity is becoming an ...

Our industry needs to focus on meaningful creativity. Allow me to break down why that is so much more important than winning awards. One of the (expected) key topics coming from Cannes Lions 2022 was ...

The Pygmalion effect, or Rosenthal effect, is a psychological phenomenon wherein high expectations lead to improved performance in a given area. Traditionally this has been a phenomenon in which the ...

When you think of the engines that power Indiana’s economy, you might think first of manufacturing, agriculture and logistics. Maybe health care and technology will enter your mind. How about ...

Shelli Spotts, adjunct faculty member in the BYU English Department, says creativity is important for everyone to learn, not just writers, artists, actresses and singers. “If you have a great creative ...

Crayola spoke to Idaho Today about this star-powered lineup to foster creative thinkers.

Which Apple product was the most innovative in 2018? You may be thinking about a phone or a laptop, but I think it was actually a chip: the A12 Bionic. Around this time, Apple had struggled with slow ...

What is creativity? It’s usually defined in terms of imagination and innovation and especially related to the production of artwork. Yet creativity isn’t necessarily about art per se but is a quality ...