AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.