Several years ago, I taught a graduate-level course on museum fundraising, the bulk of which focused on direct marketing fundraising. With direct marketing being so much about numbers — after all, you ...

To understand your business’s financial health, you need numbers that give you a clear picture while guiding your next moves. But how do you choose which key performance indicators (KPIs) matter to ...

The first aspect of the guidance reminds companies of the fundamental principle that KPIs should be included in MD&A. MD&A is supposed to provide a snapshot of a company through the eyes of management ...