The business world regularly uses key performance indicators, or KPIs, to track the performance and project the future success of a business organization. No standard list of KPIs exists that the ...

During MediaPost’s Email Insider Summit in April, I had the pleasure of sitting on a panel with Chris Marriott (The Relevancy Group, LLC), Florence Ho (Wyndham Worldwide), and Nancy Shaver (Experian ...

Key performance indicators let you evaluate how well your business is meeting its targets. For KPIs to be effective, they must have characteristics that define business performance and clearly ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Delivering successful data analytics solutions that have a ...

When measuring your work and success and seeking a deep understanding of ongoing processes, noting will be more important than knowing your Key Performance Indicators (KPIs) and how to deal with them.

Reports built on KPIs are like having 10 different managers telling you 10 different, entirely unrelated stories and leaving you to figure out what they mean when you put them together. That might be ...

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

In Part 2 of this blog series (Overview & Part I are here), the focus is on the criteria, components and considerations for your ideal KPI Dashboard. When it comes to determining what you want from a ...