In hindsight, marketing agency Influence & Co. seemed to be ahead of its time. The marketing and sales team of seven didn't know a global pandemic would soon halt all travel and in-person conferences, ...

When the topic of key performance indicators, or KPIs, comes up in a business conversation, I’m all ears. It’s fascinating to learn how different leaders guide and measure the performance of their ...

CEOs and COOs care about how their companies are doing. They use key performance indicators (KPIs) to measure mission accomplishments and financial health. But what if the data they’re looking at is ...

Many businesses today have an excess of KPIs (key performance indicators). If 10 are good, 20 must be better, and so on, or so the thinking often goes. But more KPIs doesn’t necessarily equate to ...

Many businesses today have an excess of KPIs (key performance indicators). If ten are good, 20 must be better, and so on, or so the thinking often goes. But more KPIs doesn’t necessarily equate to ...