It can feel like an overwhelming time for consumers, 68% of whom don’t trust what they see on social media, according to a survey conducted by Critical Mass Media on behalf of my company. This survey ...

Think back to your last few online searches. What did you search for, and why? Recently, Verywell conducted an online survey of 2,065 adults with a chronic health condition. Respondents revealed that ...

A new report released by the World Advertising Research Center (WARC) and TikTok examines the connection between an advertisement's cultural and personal relevance and the likelihood of a consumer ...

Santhi Suryanarayanan Ramesh is Global C-Suite Executive, Board Advisor, and named one of Forbes Most Influential CMO's in 2022. I've found that cultural relevance is key to driving brand power. With ...

Conversion or conversion rate are terms that take on various meanings depending on your marketing objectives. They can mean the ratio of visitors to buyers, the percentage of visitors who sign up for ...