From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

Sephora announced a partnership with Olive Young, marking a turning point for K-beauty and reshaping competition in prestige beauty retail.

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

The effort is part of the Korean beauty retailer’s global expansion, which includes opening its first U.S. stores later this ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Right this way to a flawless complexion.

KOREAN skincare has taken the beauty world by storm – and for good reason. The science-focused products can now be found in ...

Glass skin from top to toe ...

Korean Glass Skin Trend explained: Here's what glass skin really means, its benefits, and expert-approved skincare steps to ...

Once the top export market for South Korean cosmetics, Chinese firms lead at home and have made headway overseas – but gaps ...