Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...
The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. Subscribe to read this story ad-free Get ...
The Shrek minifigures may be the coolest, ever What is LEGO doing in Shrek’s swamp??? Shrek is officially getting the brick ...
If you love "Star Wars," May 4th is a great excuse to treat yourself to some LEGO sets.
When it comes out later this year, the most creative new set of Lego bricks won’t be available in stores or from any traditional retailer. The only place you’ll be able to find it is in a classroom.
LEGO sets are some of the most coveted gifts during the holiday season. They’re fun for kids and those young at heart. In fact, many made it on Amazon’s list of 2025’s “Toys We Love” list, but they ...
A black market for highly valuable Lego sets is being built brick by brick, and authorities are trying to knock it down. Lego sets are highly sought after, by kids and their parents as well as adult ...
LEGO has finally answered the prayers of countless brick builders around the world, unveiling its first-ever collection of Super Mario Kart sets–six in total. However, it’s probably bad news for those ...
The LEGO Ideas Batmobile Challenge is looking for the next Batmobile design, one that pays tribute to 80 years of Batman.