Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

Lowrance Elite FS 10 Fish Finder/Chartplotter with Active Imaging 3-in-1 Transducer, $1,298 (save $500) Lowrance HDS Pro 9 Fish Finder/Chartplotter, $1,648 (save $450) Lowrance Elite FS 12 Fish Finder ...

For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

A boat has been described as a hole in the water into which you throw money and the word itself has been said to stand for Break Out Another Thousand. Although said tongue in cheek; a lot of the time, ...