Not long after Rihanna debuted Fenty Beauty and its whopping assortment of 40 foundation shades, it became clear prioritizing diversity wasn’t just good for shoppers—it was good for business. Shades ...

Add Yahoo as a preferred source to see more of our stories on Google. The Kardashian matriarch stars in a new campaign for MAC’s Studio Fix Foundation, which promises 24-hour coverage in ...

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Beauty brands continue to diversify their makeup offerings, working to make the industry as inclusive as it always should have been. M.A.C. is the latest cosmetics company to announce an expanded ...