Check out this floating foam letter machine that was shown off at last year’s IFA show in Berlin, the German equivalent of CES. The contraption is called Flogos, and comes from a company named ...

LEXINGTON, Ala. — Picture the Manhattan skyline filled with Nike swooshes. Or the golden arches of McDonald’s gently drifting over Los Angeles. A special-effects entrepreneur from Alabama has come up ...

LEXINGTON, Ala. — Picture the Manhattan skyline filled with Nike swooshes. Or the golden arches of McDonald’s gently drifting over Los Angeles. A special-effects entrepreneur from Alabama has come up ...

LEXINGTON, Ala. - Picture the Manhattan skyline filled with Nike swooshes. Or the golden arches of McDonald's gently drifting over Los Angeles. | Audio slideshow A special-effects entrepreneur from ...

If you thought cloud gazing was a good way to clear your mind of the pressures of modern life, then think again. Pretty soon, when we're lying staring at the sky, we're likely to see Nike swooshes or ...

It’s definitely not faster than a speeding bullet, and it’s clearly not stronger than a locomotive, but there’s a possibility it could soar over tall buildings in a single bound… that is if the wind ...

LEXINGTON, Ala. — Picture the Manhattan skyline filled with Nike swooshes. Or the golden arches of McDonald’s gently drifting over Los Angeles. A special-effects entrepreneur from Alabama has come up ...

Thinking of going outside to escape the barrage of advertisements targeting you online, on TV, and in print? Well, if someone's shelled out $2,500 to rent a Flogo machine today, then don't look up.

Francisco Guerra, a special effects technician and former stage magician, is behind the fluffy floating logos - or "Flogos", as they are inevitably called. The 4ft wide shapes, which are made from ...

Max Scott sliced star-shaped floating logos, or Flogos, at SnowMaster Inc.’s headquarters in Lexington, Ala., in April. Scott is using a prototype machine. The finished machine will automatically ...