The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

OpenAI is doubling down on ads as a core pillar of its business, reportedly targeting $100 billion in advertising revenue by 2030 OpenAI is aiming to make ads a key business while rival Anthropic ...

With predictions saying that the Asia-Pacific region will overtake North America as the largest advertising market worldwide in 2021, it’s clear that advertising will remain a critical component of ...

Podcast ads may be better heard than seen, a new study suggests, even as the popularity of video podcasting skyrockets. Host-read podcast ads on YouTube are up to 25% less effective at driving ...

The internet has changed how people look for information. Rather than scrolling through links, millions now type full questions into AI chat tools and expect direct answers. With more than 800 million ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...