In its latest play in the ongoing search wars, Google on Tuesday quietly launched a beta site for a new map service. Google Maps offers maps, driving directions and the ability to search for local ...

When we first compared these two mapping services in 2012, Google trumped Apple in every category, but Apple Maps has vastly improved since then and matches its rival in most areas. We now feel ...

Apple is considering bringing search advertising into its Maps app, extending a commercial strategy that has helped make the ...

The tools that provide access to Apple's Maps service are being rewritten in a major way, with the company now recruiting software engineers to help with a major rewrite of the Maps application ...