It's hard to believe how different it was, just a mere 15 years ago, to conduct secondary market research. There was no Internet (commercial at least), no Yahoo portal, no Google search, no ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Strella, a startup using artificial intelligence to automate and accelerate customer research, announced today that it has raised $4 million in seed funding led by Decibel, with participation from ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...