“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...
Despite outspending Republicans by $400 million on political ads, Democrats still lost the 2024 presidential election. As marketing professors, we’ve analyzed this significant real-life marketing case ...
Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.
Blink Jar Media founder Jared Broussard explained inbound marketing, which he described as a fancy term for marketing a business online, to attendees of a business networking luncheon on June 3. As a ...
Terry Crews, on why he launched the creative advertising agency Super Serious: “What inspired this was the fact that I love entertainment — period. And we found that people didn’t view commercials as ...
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
Take time to decide what your business goals are for the year and how marketing can help you achieve them. An effective marketing plan is critical for success. A marketing plan is like a road map for ...
That tends to create an environment where there is a deep understanding of the technology and the impact it can have on a customer's business but little knowledge of basic sales and marketing tactics.
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