For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time ...