When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

The single most important driver of growth for emerging technology firms is having the right people in place. Even worse than having a mediocre technology is failing to hire the experts required to ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Eyal Danon, President and Founder of Ignite Advisory Group. As such, here are five crucial marketing functions you’ll need to enlist to help support your successful CAB program: • Marketing Leadership ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

The CRM vendor community seems to be trying to welcome us back to normalcy by priming the selling pump with new marketing tools. It makes sense. Marketing is the beginning of the pipeline that brings ...

La Habra, California - January 09, 2026 - PRESSADVANTAGE - Daren Ng- Marketer has shared observations on the evolving ...

SHENZHEN, China, March 25, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, ...