As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Thomas Ranese. For all the noise at CES about the death of the marketing funnel, Thomas Ranese is not ready to write its ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don't have a blueprint for generating leads. A marketing funnel describes the ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...

Some in the multifamily industry may have once had doubts about geofencing’s potential in targeting prospective renters. But fewer and fewer companies remain on the fence about the technology’s ...

This article was published in 2026 and references a historical marketing insight from 2024, included here for context and accuracy. The 2024 holiday season crystallized a pattern that continues to ...

1. Get clear on the goals of the funnel. Anyone can create a series of emails to send out to your client base, but creating a targeted funnel that will address their pain points and get the intended ...