Marketers will always have content challenges, and we discuss the differences between two key technologies: WCM and CMPs. More than half of marketers say blog content creation is their top inbound ...

Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

As today’s world becomes more personalized and people realize that marketing initiatives that work for one audience may be irrelevant for another, the restaurant industry is beginning to see the value ...

Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM) software, today announced that Wells Fargo Financial, a division of Wells Fargo & Company, has selected Aprimo ...

Discover how Marketing for Gold™ empowers mid-sized B2B companies to drive growth with a repeatable system and expert Fractional CMO Implementation Coaches. They've made it incredibly easy to develop ...

The BBC has released a procurement notice for an Enterprise Marketing Management system to help develop new ways to increase efficiency, standardise processes, measure performance and control campaign ...