Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

B2B marketing teams are reporting strong campaign performance and rising engagement but it has not translated into revenue.

CMSWire Contributor of the Year Brian Riback challenges CX and marketing leaders to stop hiding behind metrics and start ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This era of digital marketing is dominated by reporting dashboards and the mountain of ...

Developing and changing your brand image, or even just changing where you focus on your brand, can be challenging. Social media and digital marketing offer companies more tools than ever before to ...

Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

In the past, marketing was provided with a budget and left to generate new leads for the sales team to act on. So long as the leads kept coming, the board seemed relatively happy to leave the CMO to ...

Opinions expressed by Entrepreneur contributors are their own. For years, I put my faith in metrics that looked good on paper but didn’t drive real business growth. I learned the hard way that vanity ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...