Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

This is why many marketing leaders find themselves asking an uncomfortable question: If we're “doing AI,” why doesn't it feel ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...

50% of startups fail in the first 5 years. Lack of product-market fit, vague marketing strategies, and team problems top the list of reasons why. Experienced marketing can help solve these issues, yet ...

When leaders work on systems rather than structure, progress can be harder to recognize—especially compared to an org chart ...