Hasbro's secret weapon has been its Wizards of the Coast division, which includes Dungeons & Dragons, Magic: The Gathering ...

From $5 keychain capsules to $280 sixth-scale collector figures, the HUNTR/X toy empire spans six manufacturers and a dozen ...

Mattel reveals their new kid-centric line of action figures and accessories for the upcoming Masters of the Universe movie. The post Mattel Reveals New MASTERS OF THE UNIVERSE Movie Toys appeared ...

Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite and Roblox in the form of two virtual experiences.

Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite and Roblox in the form of two virtual experiences.

Get ready for coolest KPop Demon Hunters toys coming to fans by Mattel and Hasbro, including an American Girl Doll collection, games, role-playing toys, and more.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

Mattel and Hasbro are releasing brand new "KPop Demon Hunters" toys of all kinds throughout 2026, inspired by Netflix's most popular animated movie.

After "Barbie," toy company Mattel is turning more of its famous brands into movies. Upcoming movies will be based on Barney, Uno, and Magic 8 Ball. Here are 17 live-action movies that have been ...

Mattel earnings disappointed investors, making many concerned about the future of Barbie ...

Mattel is accelerating its efforts to reduce reliance on Chinese manufacturing due to steep U.S. tariffs, aiming to decrease imports from China. The company plans to raise prices on some toys in the U ...

Last week, President Donald Trump advised Americans that his trade war could result in children's dolls costing "a couple bucks more." That, at least, seems to have come to fruition. Mattel, the toy ...