Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

NEW YORK—A new study from Gracenote highlights how ongoing problems with data and measurement are limiting the shift of ad budgets from linear TV to CTV advertising. The new "TV Audiences Have Shifted ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...