Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

Nielsen Holdings took a step Tuesday toward better TV audience measurement in the digital age. Nielsen said its digital measurement in the TV ratings received accreditation by the Media Rating Council ...

NEW YORK—Nielsen has announced that it will enhance its National television measurement in ways that will provide more granular data and allow audience estimates to be based on individual ads rather ...

Nielsen said an anticipated cross-platform measurement product will hit the market Jan. 11 in a news release. Nielsen One Ads promises a consistent and deduplicated view of ads across linear TV, ...

NEW YORK--Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign. NBCU calls its new metric CFlight and ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...