Merino wool’s renewed popularity isn’t accidental. It reflects a larger shift in fashion towards thoughtful consumption by choosing pieces that last, materials that feel good, and designs that outlive ...

From a merino wool base layer to viral HEATTECH fabrics, these thermals provide extra warmth without the added bulk.

Now, the natural fibre is becoming more popular for workout clothing, too – tennis star Venus Williams even wore custom ...

Lightweight and warm, these base layers wick moisture away for all-day comfort. The super-soft, responsibly-sourced, 100% ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

Over the last few decades, merino wool has become a staple of outdoor gear. It keeps you warm when the weather is cold but helps you stay cool when it’s warm out. It never gets stinky even with ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Lindsay Warner After new testing, we have all new women’s picks: our top pick, ...

Cozy weather is finally here, which means that it’s time to get your sock drawer in order. The warmest and most comfortable socks are woven from merino wool, a high-performance natural fiber that ...

The Proof 72-Hour Merino Chinos are on sale at Huckberry for $106, a 40% drop from their regular price of $178. These pants ...

South African Merino wool thrives in global luxury markets thanks to centuries of selective breeding, environmental ...