When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line. The old adage “measure twice, cut once” has ...

In global hiring, that shift is transformative. Companies with consistent metrics unlock wider talent pools because they can ...

Table 1 provides a taxonomy of the most commonly used video quality metrics. On the extreme left is subjective Mean Opinion Score (MOS) computed with actual viewers rating videos on a scale from 1 to ...

Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, ...

Through literature review and collaborative design, we propose the Focus, Activity, Statistic, Scale type, and Reference (FASStR) framework to provide a systematic approach to health care operation ...

Keyword positions are no longer the best way to measure SEO success. There have been so many changes to Google’s search ...

Last week's Metrics Insider, by ComScore Chief Research Officer Josh Chasin, does an excellent job of laying out one of the major issues facing online advertising: the lack of measurement ...