User experience (UX) is the most important part of any app. If a user finds an app difficult to use then it doesn’t matter how well it’s built or how good it looks – they won’t use it. There are many ...

A microinteraction is when a user interacts with the UX for a single-use case. These can be made memorable with the right kind of design. Microinteractions are small interactions that take place ...

Gamification has become a central UX strategy in 2026, combining engaging game elements with analytics-driven insights to keep users active and satisfied. From micro-interactions to adaptive ...

Imagine you're using a fitness app to start a new running routine. As you open the app, you're greeted with an encouraging personalized message: "Welcome back, Shreya! Ready to crush your goals today?

Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, more engaging and ultimately human. Providing a good ...

Micro-interactions are an often unrecognized part of our everyday lives. They are what we say, and don’t say. They are what we listen to and what we ignore, consciously or otherwise. They are the ...

Our master’s in human–computer interaction and user experience will equip you with the skills you need to rise to the top in a career in UX design or UX research in the AI age. Offered both on-campus ...

Design is in the details. The other day I composed a message to an old friend that was not easy to write because it was a message to express my condolences for the loss of her mother. We had spoken on ...