Why mobile retargeting on Twitter is better than on Facebook or Google While mobile retargeting was already picking up steam, Twitter’s entry into this area with a cross-channel strategy that ...

Is Facebook opening a privacy can of worms with ads targeted by app use? As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable ...

Katie is Chief Product Officer at Adjust, a measurement and analytics suite that helps marketers grow their apps across platforms. More often than not, the consequence of forced and unexpected change ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

Little over a year since the firm paid out for ad network Mobclix, mobile marketing firm Velti has acquired Mobile Interactive Group (MIG) for a total of $59 million. Velti claims the move - which ...