“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

The mobile channel has been building steam for several years now: Mobile traffic has grown nearly 100% in just the last year, according to Statcounter. There are 156 million smartphones in the U.S., ...

SUNNYVALE, Calif.--(BUSINESS WIRE)--A new global study, “Mobility, Performance and Engagement” by The Economist Intelligence Unit (EIU) has established a measurable link between more mobile-first ...

This concept is referred as mobile optimization where more tools are brought under the mobile umbrella and integrated, so that 'management' is informed by 'security,' and all guided by 'user ...

Not having a mobile-optimized site in 2019 is like riding a bicycle to compete in a NASCAR event– you’re going to be left in the dust by your competitors from the start. No one wants to squint at text ...