This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mug Root Beer is hawking custom DNA testing kits in a ...
A root beer company is helping people to learn more about their, well, roots. How? By selling custom DNA kits, of course. According to Marketing Dive, Mug Root Beer, which is owned by PepsiCo, will ...
Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...
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