Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. To build a powerful, influential personal brand, you need to be ...
In the dynamic field of public relations and marketing, three primary media types form the crux of a comprehensive strategy: owned, paid and earned media. Startups that master these three media types ...
Log-in to bookmark & organize content - it's free! CEO of the U.S. Agency for Global Media Amanda Bennett discussed the different media types that the organization uses in its efforts.