Smart rings have been a niche inside a niche in the wearables world for more than a decade. But in the last few years, they’ve enjoyed a renaissance as more attention and hype brought bigger names to ...

It’s a good time to be Oura, the world’s most prominent smart ring company. The company debuted the Oura Ring 4 in late 2024 with an updated design, slimmer sensors, and software updates. It was an ...

Oura announced on Wednesday that it’s launching Oura Ring 4 Ceramic, its first collection of smart rings that doesn’t feature metallic finishes. The company also announced its first-ever charging case ...

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. According to CMO Doug Sweeny, you can ...