The industry buzzword that is not going away anytime soon is clearly “native advertising.” Visit any industry publication, and there will be at least one recent article on the subject (I guess this is ...

Native advertising. Most of us have seen it. Some of us do it. What is it? Quite simply, it is advertising that is perceived and experienced quite like the content around it. For example, native ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and ...

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Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, ...

Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...