The 1890 "Cyborg Tears" releases this week.

The upcoming 5030 model was revealed at Paris Fashion Week.

New Balance's sneaker loafer is on everyone's wishlist and the two styles that it just launched at the top of this list.

The rise of the sneaker loafer—or “snoafer,” if you’re obnoxious—has been one of the footwear world’s biggest surprises over the past couple years. When New Balance unveiled its 1906L in early 2024, ...

Last year, rumors swirled about the possible release of a New Balance sneaker designed for the armed forces. The so-called “1906M” kicked up a lot of dust, mostly among fans speculating that the “M” ...

Cooper Flagg's New Balance Sneaker Release: A Big Miss? Cooper Flagg has been ‘rookie good’ - but still impressive <p>Nekias Duncan and Steve Jones Jr. discuss how the number one overall pick’s ...

Many of the most iconic sneakers debuted with an equally iconic marketing campaign that catapulted them into the pop culture consciousness. One of the most brilliant occurred in 1982 when New Balance ...