Unity's CEO Just Explained Why Google's AI Can't Replace Game Engines (And He's Right)

Project Genie is impressive, and Unity stock was severely punished partly because investors have grown concerned that AI world generators could make video game engines obsolete. While AI could disrupt ...
Opinion

Unity Promises Deluge Of New Games Prompted Into Existence By AI As Its Stock Tanks

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...
Pocket Gamer.Biz

Unity game engine "competitive advantage" for AI ads platform Vector

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity AI: Unity boss promises casual games by text command

According to Game Developer, Bromberg explicitly spoke of "complete casual games" – so Unity is not promising that blockbuster productions can suddenly be cobbled together via text commands. However, ...

Unity boss claims engine's next generative AI update will let users prompt "full casual games" into existence, just by using natural language

Unity CEO Matthew Bromberg says an update to its game engine will soon enable users to "prompt full casual games into ...
Digital Production

RealBlend brings mesh painting back to Unity

For those who don’t know the tool: Unity is a real time engine used for games, virtual production and interactive content.