The nationwide Sprite Step Off competition will be the focus of a new docu-series hosted by rapper/actor Ludacris. The six-part series, titled Sprite Step Off, will follow six step teams from ...
Coca-Cola wanted to grow Sprite’s brand awareness and market share. The company was interested in creating a national showcase with a grassroots marketing approach targeting college students to ...
The Coca-Cola Co has announced the return of its annual Sprite Step Off competition with a six-city US tour.
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