Most website publishers are in business to disseminate content. They earn money from selling space on their sites to advertisers. For Snipermail.com, the content isn't very rich and the company isn't ...

My company maintains a huge, non-opt-in b2b e-mail list. This list is so effective that many businesses would like to advertise to it, but only if such a mailing wouldn’t be considered spam. Do you ...

Opt-in e-mail or permission-based marketing has been rightly touted as a means not only of differentiating legitimate direct marketers from low-rent spamsters, but of building stronger customer trust ...

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire ...