New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

Launch Marks Major Step Forward in Meeting Industry Demand for Transparent, Outcome-Driven Optimization Innovid, the independent software platform for the creation, delivery, measurement, and ...