What happens when the rubber hits the road? Who better to ask than Pirelli, who generously offered to give me the drive of my life (and not end it, obvs), to show what their latest generation of P ...

Now in its 40th year, the P-Zero improves on perfection through digital means. Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning ...

MILAN, Italy — Pirelli & C. S.p.A. has unveiled the P Zero MS, an original equipment, high-performance, all-season tire designed for premium and prestige car makers. The tire is part of Pirelli's UHP ...

MILAN, Italy — Hyundai Motor Co. has selected a version of Pirelli's P Zero tire as original equipment on the Korean car maker's electric Ioniq 5 N vehicle. The tire — which meets the requirements of ...

The all-electric Lucid Air Sapphire is one of the most ludicrous road cars ever offered for sale. The existing level of performance clearly hasn’t satisfied the automaker, however, as Lucid has just ...

Launched in early 2023, the Pirelli P Zero Race 4S TLR is the brand’s all-season road tyre designed to be used throughout winter without sacrificing as much rolling resistance and speed as more ...

Simulation and AI fundamentally changed the way Pirelli develops tires. The P Zero is better for it. Pirelli’s CTO, Piero Misani, says the Italian brand’s new P Zero family reflects a paradigm shift ...

Bikes This Chinese brand claims there's no 'faster all-round road frameset' on the market - Here's what our wind tunnel results say Cycling Tech & Components Three unreleased TT bikes and Remco ...

Gear Break: Pirelli has just launched the P ZERO Race RS, a high-performance tube-type road cycling tyre designed for racers who demand speed, reliability, and sustainability. Made in Italy using FSC® ...