Scottie Scheffler, Blades Brown part of high-profile final group at The American Express

For the 30th straight time, the senior circuit opens its year at Hualalai Golf Course with the Mitsubishi Electric Championship at Hualalai.

Golf doesn’t have diss tracks, but if it did, the PGA Tour’s 2026 marketing campaign would be burning up the Billboard Hot 100. On Thursday, a few hours before the start The American Express, the PGA Tour debuted a new commercial that will run throughout the season.

Every January, when the PGA Tour visits the Coachella Valley, three distinct courses come together to create one of golf’s most unique challenges: The Stadium Course, Nicklaus Course and La Quinta—testing versatility before a Dye showdown on Sunday.

John Brodie couldn’t quite recall how the feeling compared. He had waited seven long years for this first PGA TOUR Champions victory, and even longer since enco