Packaging trends across food, beverage and e-commerce sectors continue to evolve as brands compete for shelf visibility ...
Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...
In retail environments and e-commerce deliveries alike, packaging increasingly serves as the first physical interaction ...
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Design labels that make products unforgettable
A well-designed product label is more than decoration—it’s a powerful tool that influences buying decisions, builds brand loyalty, and communicates trust. From the Louis Vuitton monogram’s timeless ...
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Why packaging design makes us fall in love
From whiskey bottles steeped in local history to FMCG packs designed for sustainability and convenience, packaging has become a silent storyteller and brand ambassador. Today’s consumers expect it to ...
Instruct the designers well, but maintain the vision for your product in the face of off-brief ideas. If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A ...
According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...
The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...
The consumer product assortment was launched 30-plus years ago, and its packaging has been the same for a decade.
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