UFC 324 post-fight press conference live stream
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UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer live,
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Paramount to feature live ads during top UFC sports events
Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, 2026, during the UFC matchup between Pimblett and Gaethje.
NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events. The effort will kick off with UFC's Paramount+ debut on January 24.
EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional competitive cheer league. The Pro Cheer League will launch in ...