Perceptual decision making is the act of choosing one option or course of action from a set of alternatives on the basis of the available sensory evidence. Findings from monkey physiology experiments ...

Visual perceptual skills are updated by process similar to memory reconsolidation, study finds New research concludes that humans' ability to identify and categorize what they see is kept up-to-date ...

Disrupting left superior frontal sulcus selectively impaired perceptual but not value-based decisions, revealing segregated ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...