Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

As automation accelerates and both lead acquisition and regulatory pressures increase, proving consumer consent and intent ...

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. “Brands that ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

The inexorable pressure of low economic growth continues to plague marketers: Ad spend growth for 2026 is predicted to be almost 8%, significantly outstripping GDP growth. Put simply, this means ...

Hyundai Motor America has restructured its marketing department by creating divisions focused on creative and performance, per a press release. Angela Zepeda, who has served as Hyundai's chief ...

A couple of weeks ago, I hosted a webinar called Performance Marketing Teams of the Future. It was meant to be more diagnostic than visionary. Three practitioners joined me — Max Epifanov (TripleTen), ...

Our class of marketing executives are striding into the next chapter of the industry with eyes and hearts wide open.