Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Today, our society and its many organizations, institutions and businesses are in dire need of exceptional leaders who demonstrate core values-based character-centered leadership. Most people ...

Core values serve as guiding principles that shape our attitudes, actions, and decisions. According to psychological research, values are fundamental beliefs that guide our choices and behaviors. They ...

We all have values that we live by. Sometimes, these values are rooted in our religious background, while other times, they are determined by the standards we’ve set for ourselves. When it comes to ...