Legal & General is blending behavioural science with AI-powered personalisation to turn disengagement into “decision ...

MRM MENAIT’s Simon Geer shares how the Middle East is building intelligence without intrusion – where trust, regulation and AI are converging.

Earlier this month, software company Salesforce acquired customer data platform (CDP) and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, ...

While artificial intelligence (AI) should and will not replace the deeply valued face-to-face element of financial advice, ...

One topic that we’re seeing a lot of debate about currently is personalisation, but it’s actually a fairly simple concept and one that has been around for decades. Personalisation simply refers to the ...

Financial institutions must move beyond generic outreach. They should adopt unified platforms and agentic AI to deliver ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, a company ...